2023

Barefoot Pride

The Opportunity: Drive programming and significant display activity for the 35-year anniversary of Barefoot Pride Allyship.

Photography Direction

Print & Collateral

Art Direction

Client /

Barefoot Wine
Photographer: Nicolle Clemetson
Production: Sludge Studio

Art Direction + Conceptual Ideation for Barefoot’s 2023 Pride campaign. The aim was to celebrate fans being unapologetically themselves and full of flavor - just like Barefoot. We made it a point to work with LGBTQ+ community members and allies to create an authentic, inspiring and intentional campaign using bright and bold color blocking. This is the first time this brand has bought into utilizing talent in their point of sale.